Your complete online store and back office in one platform.

Built for

• D2C brands — Sell from your own branded store and domain.
• B2B suppliers — Customer-specific pricing and effective-dated rate cards.
• Businesses with perishable stock — Lots, expiry and FIFO allocation.

Store and back office, connected

• A storefront that does not know real stock levels
• GST invoices created outside the store
• Refunds, dispatch and support tracked in separate tools

• Stock is reserved at checkout to prevent overselling
• GST invoices with buyer and seller GSTIN and HSN for each order
• Dispatch, refunds and order-linked support cases in the same admin

Features

Everything from the storefront to the stock ledger.

Storefront

A responsive store your customers can use on any device.

• Responsive categories, subcategories, search, filters and sorting
• Product images, pack sizes, prices, GST display and stock availability
• Guest cart, login cart merge, coupons, multiple addresses and checkout
• Customer account with orders, shipment tracking, invoices, payment history and support tickets

Registration and security

OTP sign-in and staff roles.

• Email OTP and/or WhatsApp OTP, according to configured channels
• Password and mobile OTP login
• OTP-based password reset and sign out everywhere
• Admin, Operations, Store Manager, Accounts and Support roles
• Audit logs

Catalogue and pricing

Margins, MRP and B2B prices.

• SKU, HSN, GST, unit and images
• Cost, margin, MRP and sale-rate calculations
• GST-inclusive pricing
• Effective-dated rate cards and B2B customer-specific pricing
• Configurable coupons

Inventory and warehouses

Stock that cannot be oversold.

• Multiple warehouses, lots, dates and expiry
• FIFO allocation and reservation to prevent overselling
• Expiry, low-stock and scrap management
• Excel uploads with preview and error reports
• QR or barcode item labels and a complete stock ledger

Orders and payments

Razorpay payments through to delivery.

• Razorpay payments with verification and failed-payment retry
• Order processing, dispatch, delivery and cancellation requests
• GST invoices with buyer and seller GSTIN and HSN
• Courier details, tracking links, dispatch notes and shipping labels
• Full and partial Razorpay refunds

Customer support

Support cases linked to orders.

• Order-linked support cases, comments, notes, assignment and status
• Configurable attachments and mandatory closure comments

Notifications

Email and WhatsApp updates.

• Email via Gmail API or SMTP
• WhatsApp via Meta Cloud API or a configured provider
• Editable OTP, order, dispatch, shipping, refund and support templates

Reports

24 reports with exports.

• Role-based dashboards
• 24 reports covering sales, GST, B2B, margin, stock, expiry, scrap, payments, refunds, dispatch and support
• Date filters and Excel, CSV and PDF exports

Admin and branding

Make the store yours.

• Shop settings, GSTIN, address, invoice terms and footer links
• Theme editor, colour presets, fonts, corner styles, custom CSS and live preview
• Menus, scheduled banners, CMS pages and SEO settings
• Sample-data loader for demonstrations

Technology

A modern, secure stack.

• Node.js, React and PostgreSQL
• Encrypted secrets, signed payment verification and permission checks
• Custom domain and optional Android app through the available deployment process

Made for Indian commerce

• Razorpay built in — Payments, verification, retries and refunds once your Razorpay account is configured.
• GST on every invoice — Buyer and seller GSTIN with HSN on order invoices.
• WhatsApp OTP — Sign-in by WhatsApp or email OTP, depending on the channels you configure.

An order, end to end

• Browse and pay — The customer checks out and pays through Razorpay.
• Reserve and invoice — Stock is reserved FIFO and a GST invoice is created.
• Dispatch — Courier details, labels and tracking are added.
• Support — Any issue becomes a case linked to the order.

Questions about PureBharatEcommerce

Which payment gateway is supported?

Razorpay, including payment verification, failed-payment retry and full or partial refunds. Your Razorpay account must be configured and verified correctly.

Is there a mobile app?

The storefront is responsive on phones. An optional Android app is available through the existing deployment process. There is no iOS app.

Can we use our own domain?

Yes, the store supports a custom domain.